Marae March

Marae March

Marae March

Marae March

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S

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A Digital Path to Kaitiakitanga for Hikers

A Digital Path to Kaitiakitanga for Hikers

A Digital Path to Kaitiakitanga for Hikers

A Digital Path to Kaitiakitanga for Hikers

An app that allows hikers to report issues while they encounter them on a hike, so the problems can be addressed promptly to the proper departments for resolution. Aggregates real-time track conditions to help other hikers prepare for hazards. Invite everyone to become part of the guardianship of Aotearoa’s native bush.

An app that allows hikers to report issues while they encounter them on a hike, so the problems can be addressed promptly to the proper departments for resolution. Aggregates real-time track conditions to help other hikers prepare for hazards. Invite everyone to become part of the guardianship of Aotearoa’s native bush.

An app that allows hikers to report issues while they encounter them on a hike, so the problems can be addressed promptly to the proper departments for resolution. Aggregates real-time track conditions to help other hikers prepare for hazards. Invite everyone to become part of the guardianship of Aotearoa’s native bush.

Time

Time

Time

2 Weeks

2 Weeks

2 Weeks

Team Size

Team Size

Team Size

4 Members

4 Members

4 Members

My role

My role

My role

Product Designer

Product Designer

Product Designer

Tools

Tools

Tools

Figma, Illustrator

Figma, Illustrator

Figma, Illustrator

Overview

Overview

Overview

Background

Background

Background

Marae March is a mobile application designed to foster kaitiakitanga—the Māori principle of guardianship and stewardship of the environment—by encouraging hikers to engage in conservation efforts across Aotearoa (New Zealand). The app aligns with the United Nations’ Sustainable Development Goals (SDGs), particularly those focused on climate action, life on land, and sustainable communities, by integrating Mātauranga Māori (Māori knowledge) to create an interactive, culturally respectful, and environmentally conscious experience.

Marae March is a mobile application designed to foster kaitiakitanga—the Māori principle of guardianship and stewardship of the environment—by encouraging hikers to engage in conservation efforts across Aotearoa (New Zealand). The app aligns with the United Nations’ Sustainable Development Goals (SDGs), particularly those focused on climate action, life on land, and sustainable communities, by integrating Mātauranga Māori (Māori knowledge) to create an interactive, culturally respectful, and environmentally conscious experience.

Marae March is a mobile application designed to foster kaitiakitanga—the Māori principle of guardianship and stewardship of the environment—by encouraging hikers to engage in conservation efforts across Aotearoa (New Zealand). The app aligns with the United Nations’ Sustainable Development Goals (SDGs), particularly those focused on climate action, life on land, and sustainable communities, by integrating Mātauranga Māori (Māori knowledge) to create an interactive, culturally respectful, and environmentally conscious experience.

Marae March is a mobile application designed to foster kaitiakitanga—the Māori principle of guardianship and stewardship of the environment—by encouraging hikers to engage in conservation efforts across Aotearoa (New Zealand). The app aligns with the United Nations’ Sustainable Development Goals (SDGs), particularly those focused on climate action, life on land, and sustainable communities, by integrating Mātauranga Māori (Māori knowledge) to create an interactive, culturally respectful, and environmentally conscious experience.

Design Process

Design Process

Design Process

Discover

Discover

Discover

Discover

Primary Research

Primary Research

Primary Research

Primary Research

Territory Scoping

Territory Scoping

Territory Scoping

Territory Scoping

Define

Define

Define

Define

Problem Framing

Problem Framing

Problem Framing

Problem Framing

Design

Design

Design

Design

Ideations

Ideations

Ideations

Ideations

User Flow

User Flow

User Flow

User Flow

Wireframing

Wireframing

Wireframing

Wireframing

Prototyping

Prototyping

Prototyping

Prototyping

Future Steps

Future Steps

Future Steps

Future Steps

User Testing

User Testing

User Testing

User Testing

Iterations

Iterations

Iterations

Iterations

The Team & My Role

The Team & My Role

The Team & My Role

Members

Members

Members

Isabella Fetineiai

Isabella Fetineiai

Isabella Fetineiai

Isabella Fetineiai

Savannah Boulle

Savannah Boulle

Savannah Boulle

Savannah Boulle

My Role

My Role

My Role

Lead – Low-fidelity and High-fidelity UI design, Prototyping, Poster, Design System

Lead – Low-fidelity and High-fidelity UI design, Prototyping, Poster, Design System

Lead – Low-fidelity and High-fidelity UI design, Prototyping, Poster, Design System

Lead – Low-fidelity and High-fidelity UI design, Prototyping, Poster, Design System

Support – Research & Analysis

Support – Research & Analysis

Support – Research & Analysis

Support – Research & Analysis

Research

Research

Research

we explored the principles of Kaitiakitanga alongside the United Nations' Sustainable Development Goals (SDGs) to identify an impactful direction for our project. After a thorough analysis, we chose to focus on SDG Goal 15: Life on Land, integrating it with Kaitiakitanga to develop a solution that fosters environmental stewardship and sustainable land conservation

we explored the principles of Kaitiakitanga alongside the United Nations' Sustainable Development Goals (SDGs) to identify an impactful direction for our project. After a thorough analysis, we chose to focus on SDG Goal 15: Life on Land, integrating it with Kaitiakitanga to develop a solution that fosters environmental stewardship and sustainable land conservation

we explored the principles of Kaitiakitanga alongside the United Nations' Sustainable Development Goals (SDGs) to identify an impactful direction for our project. After a thorough analysis, we chose to focus on SDG Goal 15: Life on Land, integrating it with Kaitiakitanga to develop a solution that fosters environmental stewardship and sustainable land conservation

we explored the principles of Kaitiakitanga alongside the United Nations' Sustainable Development Goals (SDGs) to identify an impactful direction for our project. After a thorough analysis, we chose to focus on SDG Goal 15: Life on Land, integrating it with Kaitiakitanga to develop a solution that fosters environmental stewardship and sustainable land conservation

Kaitiakitanga

Kaitiakitanga

Kaitiakitanga

A kai tiaki is a guardian.

A kai tiaki is a guardian.

A kai tiaki is a guardian.

A kai tiaki is a guardian.

tanga:(noun)circumstance, time or place of striking.

tanga:(noun)circumstance,

time or place of striking.

tanga:(noun)circumstance, time or place of striking.

tanga:(noun)circumstance, time or place of striking.

  1. A kaitiaki is a guardian. This can be a person or group that cares for an area such as a lake or forest. They are given that role by the local iwi.

  2. Kaitiakitanga is a type of guardian that is based on circumstance.

  3. It applies ideas about preservation, conservation, repair and utlisation of environments for the present and future generations.

  1. A kaitiaki is a guardian. This can be a person or group that cares for an area such as a lake or forest. They are given that role by the local iwi.

  2. Kaitiakitanga is a type of guardian that is based on circumstance.

  3. It applies ideas about preservation, conservation, repair and utlisation of environments for the present and future generations.

  1. A kaitiaki is a guardian. This can be a person or group that cares for an area such as a lake or forest. They are given that role by the local iwi.

  2. Kaitiakitanga is a type of guardian that is based on circumstance.

  3. It applies ideas about preservation, conservation, repair and utlisation of environments for the present and future generations.

  1. A kaitiaki is a guardian. This can be a person or group that cares for an area such as a lake or forest. They are given that role by the local iwi.

  2. Kaitiakitanga is a type of guardian that is based on circumstance.

  3. It applies ideas about preservation, conservation, repair and utlisation of environments for the present and future generations.

Sustainable Development

Sustainable Development

Sustainable Development

Goal 15 -Life on land

Goal 15 -Life on land

Goal 15 -Life on land

  1. 1.6 billion people depend on forests for their livelihoods.

  2. Forests are home to more than 80% of all terrestrial species of animals, plants, and insects.

  3. 2.6 billion people depend directly on agriculture for their living.

  4. 33% – Nature-based climate solutions can contribute a third of CO₂ reductions by 2030.

  5. The value of ecosystems to human livelihoods and well-being is USD $125 trillion per year

  1. 1.6 billion people depend on forests for their livelihoods.

  2. Forests are home to more than 80% of all terrestrial species of animals, plants, and insects.

  3. 2.6 billion people depend directly on agriculture for their living.

  4. 33% – Nature-based climate solutions can contribute a third of CO₂ reductions by 2030.

  5. The value of ecosystems to human livelihoods and well-being is USD $125 trillion per year

  1. 1.6 billion people depend on forests for their livelihoods.

  2. Forests are home to more than 80% of all terrestrial species of animals, plants, and insects.

  3. 2.6 billion people depend directly on agriculture for their living.

  4. 33% – Nature-based climate solutions can contribute a third of CO₂ reductions by 2030.

  5. The value of ecosystems to human livelihoods and well-being is USD $125 trillion per year

  1. 1.6 billion people depend on forests for their livelihoods.

  2. Forests are home to more than 80% of all terrestrial species of animals, plants, and insects.

  3. 2.6 billion people depend directly on agriculture for their living.

  4. 33% – Nature-based climate solutions can contribute a third of CO₂ reductions by 2030.

  5. The value of ecosystems to human livelihoods and well-being is USD $125 trillion per year

Challenge & GOAL

Challenge & GOAL

Challenge & GOAL

Problem Reframing

Problem Reframing

Problem Reframing

How might we get people involved in theconservation ofAotearoa through an interactiveand engaging experience by increasing awarenesson how to inform people on New Zealand's nativebush in a mana enhancing way?

How might we get people involved in theconservation ofAotearoa through an interactiveand engaging experience by increasing awarenesson how to inform people on New Zealand's nativebush in a mana enhancing way?

How might we get people involved in theconservation ofAotearoa through an interactiveand engaging experience by increasing awarenesson how to inform people on New Zealand's nativebush in a mana enhancing way?

How might we get people involved in theconservation ofAotearoa through an interactiveand engaging experience by increasing awarenesson how to inform people on New Zealand's nativebush in a mana enhancing way?

Goal

Goal

Goal

The goal of Marae March is to empower communities to actively protect native ecosystems while respecting and upholding Māori values. The app achieves this by enabling users to access real-time trail information, report hazards, and share their conservation efforts through a digital platform that connects hikers, local iwi, and environmental organizations.

The goal of Marae March is to empower communities to actively protect native ecosystems while respecting and upholding Māori values. The app achieves this by enabling users to access real-time trail information, report hazards, and share their conservation efforts through a digital platform that connects hikers, local iwi, and environmental organizations.

The goal of Marae March is to empower communities to actively protect native ecosystems while respecting and upholding Māori values. The app achieves this by enabling users to access real-time trail information, report hazards, and share their conservation efforts through a digital platform that connects hikers, local iwi, and environmental organizations.

The goal of Marae March is to empower communities to actively protect native ecosystems while respecting and upholding Māori values. The app achieves this by enabling users to access real-time trail information, report hazards, and share their conservation efforts through a digital platform that connects hikers, local iwi, and environmental organizations.

User FLOW

User FLOW

User FLOW

Style GUide

Style GUide

Style GUide

Color

Color

Color

#E1E4E7

#E1E4E7

#E1E4E7

#E1E4E7

#AFBCCD

#AFBCCD

#AFBCCD

#AFBCCD

#708D98

#708D98

#708D98

#708D98

#183450

#183450

#183450

#183450

#7B9862

#7B9862

#7B9862

#7B9862

#5F7220

#5F7220

#5F7220

#5F7220

#4A5817

#4A5817

#4A5817

#4A5817

#303F0E

#303F0E

#303F0E

#303F0E

#D3A786

#D3A786

#D3A786

#D3A786

#B78E5B

#B78E5B

#B78E5B

#B78E5B

#76261B

#76261B

#76261B

#76261B

#60372E

#60372E

#60372E

#60372E

#FFFFFF

#FFFFFF

#FFFFFF

#FFFFFF

#EDEDED

#EDEDED

#EDEDED

#EDEDED

#D9D9D9

#D9D9D9

#D9D9D9

#D9D9D9

#979797

#979797

#979797

#979797

#302D2C

#302D2C

#302D2C

#302D2C

Fonts

Fonts

Fonts

Texture

Texture

Texture

High-fidelity & Prototyping

High-fidelity & Prototyping

High-fidelity & Prototyping

We have divided the project into five sections, each designed separately. I am primarily responsible for the design of the trail map and buttons. Once all sections are completed, I integrated them and finalize the prototyping.

We have divided the project into five sections, each designed separately. I am primarily responsible for the design of the trail map and buttons. Once all sections are completed, I integrated them and finalize the prototyping.

We have divided the project into five sections, each designed separately. I am primarily responsible for the design of the trail map and buttons. Once all sections are completed, I integrated them and finalize the prototyping.

We have divided the project into five sections, each designed separately. I am primarily responsible for the design of the trail map and buttons. Once all sections are completed, I integrated them and finalize the prototyping.

High-Fidelity

High-Fidelity

High-Fidelity

Trail Mapping

Trail Mapping

Trail Mapping

Trail mapping is the main section I designed, primarily focusing on displaying the user's current location, along with trail introductions and recommendations.

Trail mapping is the main section I designed, primarily focusing on displaying the user's current location, along with trail introductions and recommendations.

Trail mapping is the main section I designed, primarily focusing on displaying the user's current location, along with trail introductions and recommendations.

Trail mapping is the main section I designed, primarily focusing on displaying the user's current location, along with trail introductions and recommendations.

User Location

User Location

User Location

Around Trails

Around Trails

Around Trails

Recommendations

Recommendations

Recommendations

Trails Information

Trails Information

Trails Information

Reflection

Reflection

Reflection

Future Steps

Future Steps

Future Steps

  1. Conduct user testing to gather feedback for continuous iteration

  2. Form partnership with DOCs and I-Sites to promote Marae March

  3. Form partnership with local councils and work out a streamlined process for hazard resolutions

  4. Design and develop iwi end product

  1. Conduct user testing to gather feedback for continuous iteration

  2. Form partnership with DOCs and I-Sites to promote Marae March

  3. Form partnership with local councils and work out a streamlined process for hazard resolutions

  4. Design and develop iwi end product

  1. Conduct user testing to gather feedback for continuous iteration

  2. Form partnership with DOCs and I-Sites to promote Marae March

  3. Form partnership with local councils and work out a streamlined process for hazard resolutions

  4. Design and develop iwi end product

  1. Conduct user testing to gather feedback for continuous iteration

  2. Form partnership with DOCs and I-Sites to promote Marae March

  3. Form partnership with local councils and work out a streamlined process for hazard resolutions

  4. Design and develop iwi end product

Takeaways

Takeaways

Takeaways

Marae March was a crash course in blending culture, sustainability, and UX. Leading the prototype, I turned Kaitiakitanga principles into a seamless user experience, proving design is more than just usability—it’s storytelling, responsibility, and impact. Working with a diverse team sharpened my communication and problem-solving skills, and what started as a challenge in cultural integration became a creative breakthrough. This project left me not just a better designer, but a more thoughtful one.

Marae March was a crash course in blending culture, sustainability, and UX. Leading the prototype, I turned Kaitiakitanga principles into a seamless user experience, proving design is more than just usability—it’s storytelling, responsibility, and impact. Working with a diverse team sharpened my communication and problem-solving skills, and what started as a challenge in cultural integration became a creative breakthrough. This project left me not just a better designer, but a more thoughtful one.

Marae March was a crash course in blending culture, sustainability, and UX. Leading the prototype, I turned Kaitiakitanga principles into a seamless user experience, proving design is more than just usability—it’s storytelling, responsibility, and impact. Working with a diverse team sharpened my communication and problem-solving skills, and what started as a challenge in cultural integration became a creative breakthrough. This project left me not just a better designer, but a more thoughtful one.

Marae March was a crash course in blending culture, sustainability, and UX. Leading the prototype, I turned Kaitiakitanga principles into a seamless user experience, proving design is more than just usability—it’s storytelling, responsibility, and impact. Working with a diverse team sharpened my communication and problem-solving skills, and what started as a challenge in cultural integration became a creative breakthrough. This project left me not just a better designer, but a more thoughtful one.

Let’s start our design journey!

Always Open To Freelance

Let’s start our design journey!

Always Open To Freelance

Let’s start our design journey!

Always Open To Freelance